Communications: Engage the Right Audience with Holly Lawton

Creating a connection with the right audience is key to any successful enterprise.

Discover the key to unlocking a true communications strategy – What motivates your audience or customers? What makes your organisation stand out? Ultimately why should they pay attention to you?

In this session you will learn how to identify your key audience, develop a ‘buyer’ or audience persona and write your own unique value proposition. You will also leave with tools on how to create your brand or organisation’s tone of voice to use across all platforms.

Who is this for:
anyone in Frome and surrounding communities who is connected to or interested in green / sustainable / well being / community-led change.
ages 18+

The session will be delivered by Mayday Saxonvale’s communications lead Holly Lawton, drawing on her 20 year’s experience working across b2 and b2c campaigns, events and start-ups. As a trained instructor, co-writing North America’s first full-time digital marketing course, you will learn in this hands on session, using your own initiative / project / company as a case study. You will leave with tangible skills, templates and fresh ideas to lift your communications to the next level.

This training is organised by Edventure’s Future Shed, and is one of two focused on communications. Future Shed is part of Green & Healthy Frome, a partnership programme of Edventure Frome, Frome Medical Practice and Frome Town Council taking action on health and climate funded by the National Lottery’s Climate Action Fund.

Wednesday 9 October
7pm to 9pm
Frome Town Hall